Keywords are widely used in content marketing strategies, on-page SEO, YouTube SEO, and perhaps every digital space you could imagine. Even voice-based searches have begun to utilize keywords. That is how important keywords are in the digital world. There are many variations to how the keywords are being used and one of the most common types is the long tail keywords.
Long tail keywords are generally lengthier than three phrases and are closer to the search queries that are fed into the search engine. They account for almost 70% of the web searches and are an effective SEO strategy. It has been established in numerous researches that long tail keywords can be a factor for staying ahead of your competitors. Using them will reflect on higher traffic as they are closer to the search queries. For instance, if you are searching for the latest SEO trends, then you will search using terms like “SEO trends in 2019” or “SEO product successful campaign”. These are the long tail keywords.
Google’s Algorithm Updates
Google regularly updates its algorithm to provide the best search experience to its users. With the Hummingbird 2017 update, Google sought to better understand the intent of searches so that when you search for “Punjabi Food”, you will be returned searches for Punjabi restaurants rather than the places to live in Punjab. This means Google has been focusing more on the long tail keywords to strengthen its search results. As marketers, you must focus on them too.
Low Cost, Low Competition and Better Conversions
Did you know that the average rate of conversion for long tail keywords is around 35%? This means you can expect a higher conversion rate on your website (around 1-2%). These are also more cost-effective with low cost per click. Since they have lesser search volume and also less competition, you can get higher organic traffic to your website.
Best Content Strategy
Content marketing via blogs is one of the most sought-after SEO services. You can fuel your content strategy by making use of long tail keywords and ranking high is the SERPs. It must be used in the URL, the title tags and the content strategically without overusing it. Google flags the usage of too many keywords as spam and penalizes it. These can also be used to create more content for the blogs. For instance, you can create blogs on “Local Punjabi Restaurants”, “Best Punjabi Restaurants” or even “Affordable Punjabi Restaurants”.
Structured Data on Long tail Keywords
Google crawlers have a structured data tool to understand the structure of your website. This is to provide richer and more valuable results for search queries. To rank higher in a search engine results page, you can use structured data on long tail keywords.
With Voice Search, Long Tail Keywords Will Get More Searches
The way people are searching for information has changed in the year 2018. There is a surge in conversational user interfaces like Amazon’s Alexa and Google’s Voice Assistant. An increasing number of people are using smart speakers to search for music, books and even news. This trend will rise in the year 2019 and marketers should be ready to employ more long tail keywords in voice searches.
Tools for Long Tail Keywords
Now that you know how important long tail keywords are for getting more traffic to your website, you can use the following tools to do the keyword research. However, the method of research is similar to the traditional keyword search.
- WordTracker Keyword tool
- Long Tail Pro
Long tail keywords not only get more traffic on your website but also serve as content ideas for web blogs and have a higher conversion rate. However, a keyword is just one piece of the puzzle and you need more than that to stay ahead of the competition. To boost the traffic to your website, you can hire a top digital marketing agency in India.