McDonald’s must be listening to Christopher Walken these days. After all, he said, “At its best, life is completely unpredictable.”
On Monday, the fast food giant announced that it will switch to fresh beef nationwide in its Quarter Pounders.
The move is an effort to appeal to customers who want less-processed food, a reason that McDonald’s also uses fresh beef in its pricier Signature Crafted Recipe burgers, which were introduced last spring.
The change is set to take effect in May at the chain’s U.S. stores, save for those in Alaska and Hawaii.
Fresh beef will be available in Quarter Pounders, Quarter Pounders with cheese, Double Quarter Pounders and the signature lineup.
But that doesn’t signal a menu-wide switch. McDonald’s will still use frozen beef in its other burgers, specifically its flagship Big Mac, as well as regular hamburgers and cheeseburgers.
And that’s exactly the unpredictable pattern that McDonald’s has been displaying in recent months as it has tried to boost sales and remake its image. It makes a change in one area of its menu, but then it also tries to hang on to older practices because it wants to keep the business they generate. It comes up with a buzzy menu item, only to retire it when it is on the verge of gaining traction. Now you can pay your credit card bill by entering card number at www.mybpcreditcard.com official website.
The fresh beef move has been in the works for four years, according to Ad Age, and comes a year after McDonald’s announced it would begin offering burgers “hot off the grill.”