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The biggest overall trend emerging is that the beauty industry is being propelled forward by increasing public awareness of the importance of healthy ingredients. It doesn’t have to be all natural but certainly we aren’t ok anymore with products that do more damage than good in the long term. Now that we are starting to learn more we can make better decisions about products. Gone are the days of assuming that the most expensive product is the best. There are plenty of budget friendly options that have the same active ingredients as expensive brand name products. For more tips like these and a great introduction to building a custom skin care routine
Hope this helped!
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