Your customer’s online journey is only part of the story

 For years we’ve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them. Today’s marketing software is bringing that idea closer to reality. But […]

Hillary Clinton discusses diversity and inclusion in Silicon Valley

 Speaking at the PBWC Conference in San Francisco today, Hillary Clinton called on Silicon Valley to improve diversity and inclusion, particularly by introducing paid parental leave policies. Clinton mentioned Uber and its recent sexual harassment scandal as an example of a company struggling with inclusion, and cited Salesforce as a company making positive strides on […]